Hey yal!

I got some teeea today fa showwwwww.

July has some good energy for us because it started off at the beginning of a new month, a new week, and a new quarter at the same damn time in my Future voice.

But I have to tell yal the craziest shit that happened to me last month..….

Ya girl accidentally went viral.

So what had happened was.

For the last two years, I’ve wanted to break down celebrity marketing and just marketing in general that I see on a national level because that’s just the marketing nerd in me. But my goofy ass would never create the content because I didn’t think it would perform or no one would care to consume that type of content so I just sat on the idea for years.

Boom outta nowhere this girl GirlBosstown started making similar content to what my idea was on tiktok and blew tf up.

Whewwww chile. I was so mad at myself that I didn’t start. But that’s the thing with ideas when they are ready to be birthed if not through you then someone else will birth it.

So I got irritated with myself because I KNOW BETTER.

and yet I STILL didn’t make the content.

I just kept hoarding ideas in my phone.

By this time content was becoming harder and harder for me to make because it wasn’t the shit I wanted to make. I was just posting shit to stay in the algorithm. I was still creating great strategic content for clients but for myself, I was just like mehhhh.

Then last month, I was at Target and I peeped that Gary Vee’s new book finally came out.

Get your copy

Now mind you, anyone who knows me, knows how much I look up to and admire Gary Vee. I tell anyone who will listen that I’m tryna be the Puerto Rican Gary Vee one day 😂.

At this point it was heavy on my brain that I needed to resolve this internal beef I was having with myself about my content because ultimately it affects my lead generation for new clients for the agency.

And boom, here was his newest book serving as the nudge I needed.

So I buy the book and instantly run home to read it.

YAL. MF’N Game changer.

It’s not that I learned shit I didn’t already know, it was the in-depth context he took the time to articulate and his frameworks that made it just amazing. I’m ecstatic this was the first Gary Vee book I’ve read because I watch his content every night before bed.

The biggest takeaway that changed my energy toward content creation was this concept he coined called “ Day Trading Attention”.

Gary Vee writes:

Attention is the game. More specifically, underpriced attention is the opportunity. To understand what that means, think of attention as an asset. ……. Just like certain cities have underpriced real estate, certain advertising platforms have underpriced attention.

A light bulb went off.

It’s about responding to things quickly in real-time when there is attention already there. And when I say respond, I mean respond by way of content. Respond with content with your unique touch and that’s how you begin to day trade attention and build a personal brand.

This is the whole premise behind viral social media trends. But instead of day trading attention by hopping on trends, use the concept of day trading attention to re-think all your content strategies and make content quicker and more of it.

That’s just the reality. To stay ahead you have to learn how to create valuable content faster. There is no time for overthinking in today’s landscape of social media.

My objectives are:

You know the saying…

So once I hopped out the bed and turned my mf swag on, I was ready to just do it.

Boom the same day I finished the book, Rihanna announced Fenty Hair. It was like 1 am and I was like “ Oh cool perfect let me just share my thoughts on what they’re doing."

theechristinamendez

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Now the thing about going viral it only matters if you’re ready to go viral. Here are things I want you to think about in regards to going viral: