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CLIMB YOUR MOUNTAIN.
REACH YOUR OCEAN.

Marketing case studies that inspire. Personal growth insights that transform. Weekly Trail Notes to help you become your highest self and a better entrepreneur.

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The Great Recalibration of 2026

Jan 2, 2026

•

14 min read

The Great Recalibration of 2026

Why slowing down is the real strategy for 2026 + Content Predictions

Christina Méndez
Christina Méndez

THE LATEST


Jun 24, 2025

•

9 min read

Give Your Dreams a Chance — We're At the Halfway Mark

You didn’t miss your moment — you just hit halftime. Let’s regroup, reset, and run the comeback play.

Personal Growth

Jun 1, 2025

•

12 min read

The 3 Versions of You Needed to Win in Business⛰️🌊

Most entrepreneurs only operate from one—and it’s why they’re stuck.

Entrepreneurship & Business

+1

May 5, 2025

•

14 min read

Case Study 2/100 The Met Gala: Breaking Down the Met Gala's Marketing Strategy: Creating a Fashion Phenomenon

How is the world talking about an UNTELEVISED event every year?

Marketing Case Studies

TRENDING


Your Blueprint to Better Business Deals (No More Settling)

Your Blueprint to Better Business Deals (No More Settling)

Let me break down how some of your faves secured major deals—and what you need to be watching for when it’s your turn to negotiate

Entrepreneurship & Business

The 3 Versions of You Needed to Win in Business⛰️🌊

The 3 Versions of You Needed to Win in Business⛰️🌊

Most entrepreneurs only operate from one—and it’s why they’re stuck.

Entrepreneurship & Business

+1

How Gary Vee & Rihanna helped me get my content game together to go viral.

How Gary Vee & Rihanna helped me get my content game together to go viral.

Who knew It would go like this.🧠

Entrepreneurship & Business

Real talk on marketing, money, and making your own path

Get weekly case studies, mindset shifts, and strategy straight to your inbox.

CASE STUDIES


Case Study 2/100 The Met Gala: Breaking Down the Met Gala's Marketing Strategy: Creating a Fashion Phenomenon

May 5, 2025

•

14 min read

Case Study 2/100 The Met Gala: Breaking Down the Met Gala's Marketing Strategy: Creating a Fashion Phenomenon

How is the world talking about an UNTELEVISED event every year?

Marketing Case Studies

Christina Méndez
Christina Méndez

Case Study 2/100 The Met Gala: Breaking Down the Met Gala's Marketing Strategy: Creating a Fashion Phenomenon

How is the world talking about an UNTELEVISED event every year?

Marketing Case Studies

May 5, 2025

•

14 min read

MONEY


Getting and Keeping Your Finances Together as a Full-time Entrepreneur🤑

Focus on these 5 steps to Get Your Money Right💸

MONEY

BUSINESS


The Community Is the Client

Reflecting on Essence Fest 2025 + Building IRL Communities That Last

Entrepreneurship & Business

The 3 Versions of You Needed to Win in Business⛰️🌊

Most entrepreneurs only operate from one—and it’s why they’re stuck.

Entrepreneurship & Business

Your Blueprint to Better Business Deals (No More Settling)

Let me break down how some of your faves secured major deals—and what you need to be watching for when it’s your turn to negotiate

Entrepreneurship & Business

How Gary Vee & Rihanna helped me get my content game together to go viral.

Who knew It would go like this.🧠

Entrepreneurship & Business

Market Research: Your Market Size is Important

DO THIS BEFORE YOU START ANY BUSINESS Yal.

Entrepreneurship & Business

Business Plans have Not gone out of style

We're not letting paperwork punk us out this year.

Entrepreneurship & Business

PERSONAL GROWTH


Give Your Dreams a Chance — We're At the Halfway Mark

You didn’t miss your moment — you just hit halftime. Let’s regroup, reset, and run the comeback play.

Personal Growth

The 3 Versions of You Needed to Win in Business⛰️🌊

Most entrepreneurs only operate from one—and it’s why they’re stuck.

Personal Growth

Becoming “everything you are capable of becoming."✨

This is a long read but VERY important that I share as it's apart of how I formed my personal core values

Personal Growth

How to *REALLY* Manifest the life you want in a practical real way.

This ain't no fluffly shit either.

Personal Growth

2025 Is a New Mountain to Climb, But Prepare For The Climb First.✨

Personal Growth

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